«Beyond Advertising. Communication Design». PIE Books PIE Books, 2007
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224 стр.; переплет: мягкий; формат: 306х230 мм; ; ISBN: 978-4894445987 |
Описание книги
«Beyond Advertising. Communication Design». PIE Books. 2007
Книга по рекламе и коммуникативному дизайну
How to create an effective advertising tools which can firmly reach to the targeted customers in limited resources? The designers are required to design not only a commercial design but also communication methods. This volume selects various outstanding practices of sales campaign held under the concept of “new style of communication to the consumers”, presenting a lot of hints how to succeed to communicate.
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