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«Tres Logos». R. Klanten, N. Bourquin, T. Geiger
Die Gestalten Verlag, 2006

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508 стр.; переплет: твердый; формат: 240x190 мм; ; ISBN: 9783899551587
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«Tres Logos». R. Klanten, N. Bourquin, T. Geiger. 2006

Tres Logos is a state-of-the-art visual encyclopedia of the current evolution of logo design that investigates recent developments such as the influence of illustration and street art. Featuring more than 4,400 examples, the book explores the exceptional visual language of logos and the stylistic approaches to their creation by designers from around the globe. Tres Logos is structured to draw connections between the applications and the fields for which they were created. In addition to the rich and fully indexed selection of logos and their applications, Tres Logos also features interviews with designers that provide valuable insight into working successfully in logo design today.
Logo design is one of the most crucial and challenging tasks in graphic design. Seemingly simple, The Logo becomes the indispensable face of companies and conveys the identity and philosophy of brands.
Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal.
Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, Tres Logos explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the “makers’” personal approach.

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